Instagram facebook linkedin logo png3/30/2024 The fact that the platform’s gender demographics are leveling out is also notable.Daily time spent on the platform grew by almost 10 minutes compared to the previous year’s 45.8 minutes. TikTok boasts the highest average time spent per day of any network. Not only is TikTok’s user base booming but also its daily activity.Gen Z is driving this growth in popularity, with 78% of US Gen Z using it in 2023.But its growing popularity and increased usage could soon change that. TikTok hasn’t surpassed Facebook and Instagram in number of monthly active users.Takeaways from TikTok demographics for 2024 Gender distribution: 49.2% female, 50.8% male (no data on other genders).Number of monthly active users: 1.7 billion.Learn more about other vital Instagram statistics to prepare your 2024 strategy. A 2-minute increase indicates that people are spending more time engaging with Instagram content. Time spent on the platform increased from the previous year’s 30.1 minutes.These groups make up roughly two-thirds of their base. As far as social media age demographics go, Instagram maintains a firm hold on both Gen Z and millennials.The platform’s growth remains steady in spite of a slowdown in recent years.Takeaways from Instagram demographics for 2024 Gender distribution: 48.2% female, 51.8% male (no data on other genders).Number of monthly active users: 2 billion.Learn more about other vital Facebook statistics to prepare your 2024 strategy. The platform’s usage among 13-17-year-olds stands at a sordid 4.8%, suggesting that it’s not the best place to target a younger audience. Similar to the previous years, younger users continue to flock to TikTok and Snapchat.However, a 9-second increase isn’t enough to suggest that people are spending significantly more time on Facebook daily. Time spent on Facebook sees a slight increase from the previous year’s 30 minutes per day.For the first time, it hit the 3 billion monthly active users, making it the first social media platform to do so. Facebook remains the most popular social media platform among consumers and marketers.Takeaways from Facebook demographics for 2024 Gender distribution: 43.7% female, 56.3% male (no data on other genders).Number of monthly active users: 3.065 billion.YouTube is the most used social media among Gen Z. Source: McKinsey What social media does Gen Z use the most? In terms of daily time spent on social media, Gen Z tops the list with 35% using it more than two hours a day. Millennials are the most active demographic on social media, with 68.8% of them estimated using social in 2024. Source: Statistia What age range is the most active demographic on social media? What is the most used social media by age?īelow is a breakdown of social media usage by age range : What is the most used social media platform?įacebook continues to be the most used social media platform. They highlight the facts about social media that could inform how you approach each platform.Īnd as a bonus, we’ve also highlighted strategic takeaways for each network to guide your social marketing strategy.īefore we get started, here’s a quick summary of a few key insights. These numbers come from the latest research and social media statistics available at the time of writing. Want to know which apps are up-and-coming? Curious about new opportunities to cross-post your content? Worried that a network might be “dying?”īelow, we give you a platform-wise breakdown of must-know social media demographics for 2024 (and beyond). It reveals where your target audience is and, in the process, which platforms are best for conducting market research. Social media demographics: the numbers you need to knowĭemographic data shows you which social media channels to prioritize in your strategy. Are social media demographics part of your strategy?.Social media demographics: the numbers you need to know.Specifically, you should focus on where your customers are.Ĭheck out the latest social media platform demographics so you know where to focus your efforts in 2024. With more networks available than ever before, you need to spend your time and budget wisely. To start with, you’ll need the latest social media demographics to update your strategy for 2024. This makes it crucial for marketers to stay up to date with the latest data points and statistics involving social media. A tactic that works today may no longer be as relevant a year down the line. Whether it’s at the start of the year or the end of a quarter, your social media strategy needs a constant refresh based on the latest trends and data.
0 Comments
Leave a Reply.AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |